What's In A Name

I'm going to step off the techno-socialist soapbox I've been using for the past few months.  Instead, I'm going to put on my old marketing gloves, open up the sales toolkit and do a product tear down.  Though, not really.  What I want to tear down is the launch of a product, not the product itself.

The item in question is the new Apple HomePod, announced last week at Apple's World Wide Developer's Conference (WWDC).  The HomePod is a package of tech that is roughly the size of that urn your grandmother keeps on the mantle.  The one full of your grandfather's ashes.  Only this one may be full of something else.  Something smellier.