From Funnel to Cycle
The Internet of Things fits in here because it starts to expand automation from data automation to thing automation. Which is why we're all excited about it. But for the companies that are investing in this buzzword, it goes beyond making it easy for you to set your thermostat or have the lights come on when you open the door. All of that is the hook. Ultimately, they want to automate your purchase decisions.
This has already been massively accelerated due to the internet. If you look at the pre-internet consumer decision journey, it is a funnel:
Source: Business2Community.com |
With the rise of the Internet and, more importantly, recommendation engines (based on individual buying data = big data), this turned from a funnel into a cycle:
Source: wearesocial.com |
From Cycle to Out-Of-The-Loop
The big change to the Internet of Money brought on by the Internet of Things is that now, the cycle only needs to happen once. Instead of us making that lower re-loop when we need to replace something, the purchase has already been made and we no longer have to be part of the loop.
This has been going on in industry for a while. "Just in Time" inventory (keeping only enough parts in stock to last a re-stocking cycle) is a similar process, but had purchasing agents involved. The newer system that everyone from retailers to manufacturers to restaurants have been working on for the past two decades is to connect their inventory management systems together, allowing purchase orders to be automatically sent out when inventory reaches a critical state.
Here's Where You Come In (Or Not)
What smart home manufacturers want is to create a similar inventory management system for your home. If your home system knows when you are low on milk (through your smart refrigerator,) then it can order more and have it sent to your home. It gets charged to your registered account (plus shipping and tax and a fee) and you can cross off a thing you no longer have to worry about. In theory, the fee is less than the gas that you would use to go get that same milk.
All of this assumes that you have a smart appliance, that you take the time to teach it your tastes in various brands, that it won't start recommending other brands (or simply ordering them) because of some kick back between the various milk cartels, that you have consistent power and a solid internet connection. Then, after all of that is set up, you won't have to worry about buying milk ever again.